Atomic Ski Company

If you are passionate about hitting the skis slopes during the winter, why not use a brand the is reliable? Why not use a brand who is known as the most popular ski brand? Why not use a brand that has professional skiers representing them? Why not use Atomic? 

Atomic is an international ski company that manufactures a variety of winter equipment such as skis, apparel, and bags just to name a few. It is based in Austria, but has several smaller locations around the world. It was first founded in 1955 and continues to be the most popular ski company in the world. The company produces over 400,000 pairs of skis per year. Their skis are used in the X-Games and the Olympics as well. Well known athletes represent Atomic such as Mikaela Shifferin who is noted as the best female skier in the world.  

Objectives

To independently research, design and produce a logo, lookboook advertising products, fully prototyped website, and three pairs of designed skis for the Atomic Ski Company

To research the brands morals, history, values, the interests of the target audience

To incorporate personal knowledge and experiences with skiing, ski design, and the interests of skiers with this brand into the designs

To apply feedback from students and faculty from critique to improve my designs

To balance my time on all aspects of the brand in order to spend proper time on all parts

To create a successful rebrand of Atomic Ski Company while maintaining knowledge of the old brand

To produce a complete presentation to showcase the entire design process

Deliverables

• A new updated logo to represent the brand

• A prototyped website to help advertise and sell products related to the brand

• Constructing a lookbook to advertise products and the brand

• Designing three pairs of skis in a similar style

• Produce stickers for the table display

Target Audience

The target audience for this will range from ages 15-65 with no specific gender. It is geared toward those who are interested in skiing and winter sports in general. Although most skiers tend to try skiing for the first time around age 10 or younger, it is not until they are older where they take it more seriously. Those who are older have the time and money to spend and have more experience in the ski industry. 

Research

Due to this company already existing, this made the research process very easy. Along with that, I have used Atomic Skis for a large portion of my life, so I am already familiar with the brand. I began by starting with the basic research which was confirming where they were based and what else they produced other than skis. I also researched their “about” section on their website which told how the company got started and how successful it is today.  

Next was age demographic of people who consistently use skis. This helped me narrow down what I wanted my age range to be to target the correct audience. It helped me better understand that people who have been skiing longer know the ski industry better than those who have been skiing for a short time. The last thing to be researched was types of ski design styles. I went back and forth a lot about what I wanted to do, but eventually narrowed it down to my final design. The idea was to have 3 pairs of skis, where each pair created a full image when put next to each other.  

The Process